About Metric Driven

Empowering B2B marketers with proven strategies and resources for growth in the modern era.

Check out the book
A business model canvas displayed on a corkboard features several categories with sticky notes of various colors. The categories include key partners, key activities, value proposition, customer relationships, customer segments, channels, cost structure, and revenue streams. Each category contains notes with handwritten text that describes elements of a business strategy, divided into sections using lines on the board.
A business model canvas displayed on a corkboard features several categories with sticky notes of various colors. The categories include key partners, key activities, value proposition, customer relationships, customer segments, channels, cost structure, and revenue streams. Each category contains notes with handwritten text that describes elements of a business strategy, divided into sections using lines on the board.
About the Author:

With over 18 years of experience in digital marketing, business analysis, and process optimization, Kristian has helped organizations turn data into decisive action. His career spans logistics, purchasing, finance, sales, and global marketing — always with a focus on measurable growth and operational excellence.

As the author of Pipeline Proven, Kristian’s mission is to help marketing leaders replace guesswork with clarity, break down silos between sales and marketing, and build pipelines that actually deliver results in the AI era.

Contact Us

Get in touch to learn more about our marketing resources and how we can help you drive growth in the AI era.

Email

info@metricdriven.com

Customer Reviews

See what our users are saying about us.

“Pipeline Proven” gives you clear, actionable strategies for growing B2B pipeline in today’s AI-driven marketing world. A true playbook for modern marketers.

Alejandro
A man in a suit is speaking on stage with a large presentation slide behind him titled 'Keys to Social Media Success'. The slide lists several bullet points on successful social media strategies. The stage is lit with red and orange tones, and another part of the stage features striped panels emitting red light.
A man in a suit is speaking on stage with a large presentation slide behind him titled 'Keys to Social Media Success'. The slide lists several bullet points on successful social media strategies. The stage is lit with red and orange tones, and another part of the stage features striped panels emitting red light.

Germany

Using the frameworks provided in the book has significantly improved our team's efficiency and results in B2B marketing campaigns.

A vertical neon sign with the words 'bistro market' displayed in bright yellow against a dark background. The outline of a shopping cart is integrated into the design above the text, and the sign is surrounded by a glowing green border.
A vertical neon sign with the words 'bistro market' displayed in bright yellow against a dark background. The outline of a shopping cart is integrated into the design above the text, and the sign is surrounded by a glowing green border.
Maria Lee

San Francisco

★★★★★
★★★★★